Business Tools

“Other people’s recognition wasn’t my first focus. My focus was on the work. Recognition comes after that”

-Maya Angelou

Get a mailbox, not a PO Box.

Have you evolved in your business? When you look at your business have you grown from where you were last week, last month, last year?

Your biggest supporters may not follow you on social media and THAT’S OKAY.

  • One thing I’ve learned is a lot of my customers don’t follow my businesses on social media and that’s okay. I support many, many, brands and I don’t follow them on social media. I buy Starbucks and Nektar every other day, I love Nike sneakers, I’m addicted to Nordies, but I don’t follow them on social media.

There will be good days and there will be bad days.

  • Just know for every bad day, there are way more good days. For every product that kills it, there was a bad day.

Love the process, not what the process may give you.

  • Clout, money…

Your Team

Only keep inspirational people on your team. Your team should be people who want to see you win. People you can learn from. They say you are the sum of your circle, make sure your circle reflects who you want to be.

Remember, You. Are. The. Brand.

“Worrying about critics ain’t the protocol” -Kendrick Lamar

  • If it’s your passion, do it. It may not be for everybody and that’s okay. People will talk about it/you regardless if they love you/it or hate you/it. Either way, don’t believe them. Do you love you?

Unfollows/unsubscribers are OKAY. You only want customers/supporters who want to support you. Forget vanity and imaginary support.

As a business owner you don’t have to be available 24/7. Set your business hours.

  • Just because someone is clearing out their inbox at midnight doesn’t mean you have to respond

Website Tips

  • Within the first three seconds people need to know your BRAND, PRODUCT, and BENEFITS

  • Capture - Engage - Conversion (website and social media)

  • Connect - Develop - Engage

  • Easy navigation

  • Instant education (website and social media)

    • Present yourself as an expert in your area

  • Purpose

  • Mission Statements

  • Products

  • Optimize website to build trust

  • Use words like diverse and inclusive

Banner

  • Categories

    • Example - Gift sets, Gifts under $10, Short hair, etc…

  • Needs

    • Example: Problems your products solve (Less frizz, dry hair, on the go….)

  • Before/After

  • Reviews

How I Stay Organized as a Small Business Owner

As a small biz owner, staying organized is a must if you want to create and accomplish goals. Staying organized helps me plan, strategy, and execute. I’ve learned that when I don’t write things down and don’t plan, I get lost and overwhelmed. Here’s a quick video showing a few of the planners I use to help stay organized.

How I Stay Organized as a Small Business Owner - Part 2

After uploading my last "How I Stay Organized" video, I realized I had left out a few crucial details that I wanted to share. I decided to create a follow-up (Part 2) video, addressing the missing details and offering a deeper dive into my organizational methods.

Entrepernuer Academy Notes

Product P's

  • Product

  • Price

  • Placement

  • Promotion

  • Purpose - strong brand purpose. Not a slogan, but a purpose

  • Position

  • Partnership

  • Personalization - are you products customizable

Marketing Plan

  • Brand? What’s your North Star?

Be where the consumer is.

PreLaunch

  • Build excitement

  • Every 2 to 4 weeks something new

  • PR

  • Influencers

  • Reviews

  • Events

PreSeed

  • Send Influencer Boxes

  • Create Influencer Boxes

Brand Ambassador Program

  • Influencers

    • Nano

    • Micro

    • Macro

  • Create organically

  • Six months of engaging content

  • Influencer launch party

  • Influencer launch boxes

  • What makes your box stand out from other influencer boxes

  • Do your research on influencers

    • Do they use your products?

  • Working with influencers is an extension of your brand

  • Harvest communication with influencers

    • Hi my name is _______, this is my brand, our mission is _______

  • What happens when an influencer is out of your range?

    • Unfortunately, your rates are out of my marketing budget

Find retail partnerships

Create a year plan marketing strategy

How to create your brand community?

  • Podcast

  • Donations

  • Get behind a movement you believe in; greater/bigger purpose

  • How are consumers learning about your brand?

    • Social media, Reddit, Pop UPs, Paid ads, Retailer relationships

Branding

  • Brands become content creators

  • Stay true to brand personality

Social Media

  • Within the first three seconds people need to know your BRAND, PRODUCT, and BENEFITS

  • Capture - Engage - Conversion (website and social media)

  • Connect - Develop - Engage

  • Instant education (website and social media)

    • Present yourself as an expert in your area